Privacy Policy

Introduction

At Serenova, we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect information about you and your loved ones when you interact with our senior living community.

We understand that choosing a senior living residence involves sharing sensitive personal information, and we take this responsibility seriously. This policy applies to all information collected through our website, during visits, through phone conversations, and throughout the residency process.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Name, age, and contact information (phone number, email address, home address)
• Emergency contact details and family member information
• Medical history and health conditions (to ensure appropriate care and accommodation)
• Mobility and accessibility requirements
• Dietary preferences and restrictions
• Financial information for billing purposes
• Communications and inquiries submitted through our contact forms or email

Website Usage Information

When you visit our website, we may automatically collect:

• IP address and device information
• Browser type and version
• Pages visited and time spent on our website
• Referring website or source
• Cookies and similar tracking technologies (see our Cookie Policy for details)

How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide residential services, manage your living arrangements, and ensure appropriate care
• Communication: To respond to inquiries, schedule visits, and provide information about our community
• Safety and Wellbeing: To address health, dietary, and mobility needs appropriately
• Administration: To process payments, maintain resident records, and manage our operations
• Improvement: To enhance our services and better understand resident and family needs
• Legal Compliance: To meet legal obligations under Thai law and regulations
• Emergency Response: To contact family members or emergency services if necessary

Legal Basis for Processing

We process your personal data based on:

• Consent: You have given clear consent for us to process your personal information for specific purposes
• Contract: Processing is necessary for a contract we have with you, or to take steps at your request before entering into a contract
• Legitimate Interests: Processing is necessary for our legitimate interests in operating our senior living community, provided your rights do not override these interests
• Legal Obligation: Processing is necessary to comply with Thai law

Information Sharing and Disclosure

We do not sell or rent your personal information. We may share information with:

• Healthcare Providers: When necessary for resident care, with your consent
• Service Providers: Third parties who assist with operations (cleaning services, food suppliers, maintenance), under strict confidentiality agreements
• Family Members: Emergency contacts or designated family members, as appropriate
• Legal Authorities: When required by law or to protect safety and rights
• Professional Advisors: Lawyers, accountants, and other professional service providers, as needed

Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Secure storage of physical records in locked, access-controlled areas
• Encryption of electronic data and secure digital storage systems
• Limited access to personal information on a need-to-know basis
• Staff training on data protection and confidentiality
• Regular security reviews and updates to our systems
• Secure disposal of information when no longer needed

While we take reasonable steps to protect your information, no system can be completely secure. We will notify you and relevant authorities of any data breaches as required by law.

Data Retention

We retain personal information for as long as necessary:

• Resident records: Maintained during residency and for 7 years after departure, as required by Thai regulations
• Inquiry information: Stored for up to 2 years if no residence is established
• Financial records: Retained for 7 years for accounting and tax purposes
• Medical information: Stored according to healthcare data retention requirements
• Website analytics: Typically retained for 2 years

Your Rights

Under Thailand's Personal Data Protection Act (PDPA) and applicable laws, you have the following rights:

• Right to Access: Request copies of your personal information
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your information
• Right to Data Portability: Request transfer of your data to another organization
• Right to Object: Object to certain types of processing, including for marketing purposes
• Right to Withdraw Consent: Withdraw previously given consent at any time
• Right to Lodge a Complaint: File a complaint with the Personal Data Protection Committee or relevant supervisory authority

To exercise these rights, please contact us using the information provided below. We will respond to your request within 30 days.

Cookies

Our website uses cookies to improve your browsing experience. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

Children's Privacy

Our services are designed for seniors and their families. We do not knowingly collect personal information from individuals under 18 years of age without parental consent. If we become aware that we have collected information from a minor without appropriate consent, we will delete it.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised "Last Updated" date. For significant changes, we will provide additional notice to current residents and their families.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: